An Education in
North Bennet St. School
North Bennet St. School is a place for craftsmen of all kinds. Located in Boston’s North End, it is a school rooted in tradition. From carpenters and violin-makers to bookbinders, locksmiths and furniture makers, this institution’s 125-year history was fading. In need of a new brand strategy, visual identity system, and capital campaign, we unearthed the traditions that have kept this craftsmanship alive today.
Logo, Visual Identity System, Art Direction, Print Collateral, Campaign Materials, Website
The new NBSS brand was brought to life through a newly crafted logotype and seal, a modern and vibrant color palette, symbols and patterns, as well as art directed photography to convey the concept of Hands & Mind.
With an ambitious timeline to move the whole school to a new location, a successful set of capital campaign materials were designed to re-imagine the modern craftsman and the school’s impact on the world today.