Fashion at Play,
Kids at Heart

Morgan & Milo

Morgan & Milo is a kids fashion brand that needed an upgrade on their visual brand strategy with the launch of a new apparel line. A versatile and fun visual identity system was created using custom drawn icons, commissioned illustrations paired with art directed photography of kids being their most authentic selves. The strategy was meant to show parents, and kids alike, that Morgan & Milo can stand up next to big-box brands by combining classic design principals with modern whimsy for all those sophisticated and silly little rebels out there.

Logotype, Visual Identity System, Print Collateral, Packaging, E-Commerce Website

 

morg07morg07
morg11morg11
morg09morg09
morg12morg12
morg08morg08
morg01morg01
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Lookbook / Mobile 
* 2009 AIGA BoNE Award *

 

 

Balanced, minimalist and adorable, the e-commerce website was designed and built with user experience in mind and then customized with a charming user interface.

MAM_desktopMAM_desktop
MAM-Ipad-iphoneMAM-Ipad-iphone
MAM-laptopMAM-laptop
[unex_ce_button id="content_znmr4yjfp" button_text_color="#000000" button_font="bold" button_font_size="14px" button_width="auto" button_alignment="center" button_text_spacing="3px" button_bg_color="#edefed" button_padding="10px 25px 10px 25px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#000000" button_text_spacing_hover="3px" button_bg_hover_color="#a2ffc2" button_border_hover_color="#000000" button_link="http://www.morganandmilo.com/" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]MORGANANDMILO.COM[/ce_button]

Featured on
*The Dieline*

Photography by JÖRG MEYER
Shoebox Illustrations by CHRIS PIASCIK


PROJECTS COMPLETED AT MOTH DESIGN AS SENIOR DESIGNER & ART DIRECTOR