Fashion at Play,
Kids at Heart
Morgan & Milo
Morgan & Milo is a kids fashion brand that needed an upgrade on their visual brand strategy with the launch of a new apparel line. A versatile and fun visual identity system was created using custom drawn icons, commissioned illustrations paired with art directed photography of kids being their most authentic selves. The strategy was meant to show parents, and kids alike, that Morgan & Milo can stand up next to big-box brands by combining classic design principals with modern whimsy for all those sophisticated and silly little rebels out there.
Logotype, Visual Identity System, Print Collateral, Packaging, E-Commerce Website
Balanced, minimalist and adorable, the e-commerce website was designed and built with user experience in mind and then customized with a charming user interface.