A Different
Kind of Prep

Deerfield Academy

Deerfield Academy is a highly selective secondary boarding school dedicated to well-rounded, inquisitive and creative young minds. Their 2015 admissions print materials sought to attract national and international applicants with outreach specifically to students who may not know what boarding school is all about. For those seeking a life-changing educational experience, Deerfield's relatively modest approach to marketing needed to show why they are a different kind of prep.

Admissions Campaign: Viewbook, Brochure, Lenticular Cards

da02da02
da08da08
da10da10
da09da09
da11da11
da12da12
da15da15
da04da04

By evolving their current brand standards and graphic approach, design and content were conceived around the unexpected; juxtaposing imagery, bright neons, and dynamic typography that gave this 200-year-old institution a leading edge amongst their peers in the Northeast. 

Lenticards_gifLenticards_gif
da29da29
da28da28
da-header2da-header2
da07da07
da05da05
da16da16

Admissions Package
* 2016 CASE Circle of Excellence GOLD Award *

Viewbook
*Communication Arts Design Annual 57*

PROJECTS COMPLETED AT MOTH DESIGN AS SENIOR DESIGNER & ART DIRECTOR